FullContact has long been a recognized name in identity resolution and contact enrichment. But as sales and marketing teams push for higher accuracy, flexible pricing, and transparent compliance, many are turning to alternatives.

Why?

• Coverage gaps: Low match rates kill SDR productivity.
• Deliverability issues: High bounce rates hurt domain reputation.
• Contract rigidity: Annual lock-ins limit experimentation.
• Opaque compliance: RevOps leaders need clear GDPR/CCPA processes.

That’s why today’s best FullContact competitors offer multi-source waterfall enrichment, usage-based pricing, transparent accuracy, and API-first workflows.

Here are the 8 best FullContact alternatives in 2025

1) WaterFull — Best Overall FullContact Alternative

👉 Try WaterFull free — get 10 phone numbers or 100 emails with no credit card required.

WaterFull is a lightweight yet powerful enrichment platform designed with simplicity at its core. Instead of relying on a single database, it connects to 25+ premium data sources using waterfall enrichment — achieving 93%+ coverage and a <1% bounce rate thanks to triple-verified emails.

Unlike subscription-based competitors, WaterFull offers pay-as-you-go pricing with one of the lowest cost per credit on the market ($0.049 vs. FullEnrich’s $0.055). You only pay for what you use, and unused credits never expire thanks to unlimited rollover.

Best for: Teams that want maximum coverage, transparent pricing, and a simple, lightweight enrichment workflow.

Key Features

• Waterfall enrichment across 25+ data providers
• 93%+ coverage with triple-verified emails
• <1% bounce rate ensures inbox placement
• One-off enrichment: find a single phone or email instantly
• Bulk enrichment: upload, enrich, and export entire lists
• Unlimited credit rollover (no wasted spend)
• No monthly subscriptions — pure usage-based pricing
• Lightweight and simple by design

Pricing

• $0.049 per credit (cheaper than FullEnrich at $0.055)
• Free trial: 10 phone numbers or 100 emails, no credit card required

Why WaterFull Beats FullContact

• Higher verified coverage (93%+ vs. ~70%)
• Pay-as-you-go with unlimited rollover vs. annual contracts
• Triple verification and <1% bounce rate improve deliverability
• Simpler, cheaper, and faster to use

Bottom line: WaterFull is the clear #1 FullContact alternative for 2025. It combines coverage, accuracy, and simplicity with unbeatable pricing flexibility.

👉 Sign up free to test it today.

2) FullEnrich — Maximum Coverage Without Lock-In

FullEnrich is another strong alternative to FullContact, focusing on multi-source waterfall enrichment across 20+ providers. Teams report 85%+ match rates and appreciate its transparent monthly pricing starting at $29.

Best for: RevOps and sales teams that want solid waterfall coverage and predictable monthly plans.

Highlights

• Multi-source enrichment
• Triple verification
• API + CSV support
• 3-month credit rollover

Pricing: From $29/month (Pro and Enterprise scale plans available)

Bottom line: Great coverage and transparent pricing, but more rigid than Waterfull’s usage-based model.

3) Apollo.io — Sales Intelligence & Outreach in One

Apollo combines a 200M+ contact database with built-in sequencing, dialer, and analytics. It’s a full sales stack in one tool, though accuracy isn’t always as strong as waterfall-first vendors.

Best for: Budget-conscious teams that want data + outreach in one platform.

Pricing: Free plan; paid plans from $49/month per seat

Bottom line: Good all-in-one tool, but weaker on raw enrichment accuracy.

4) Cognism — GDPR-First Coverage for Europe

Cognism specializes in verified direct dials (Diamond Data®) and GDPR-compliant enrichment. Strong in Europe, but expensive.

Best for: Teams selling into Europe with call-heavy strategies.

Pricing: Quote-based, ~$15k/year minimum

Bottom line: Premium EU coverage, but high entry cost.

5) LinkedIn Sales Navigator — Social Selling & Account Mapping

LinkedIn’s own premium tool gives unmatched relationship and account insights, but doesn’t provide verified emails/phones.

Best for: Teams using social selling and ABM.

Pricing: From $99/month per seat

Bottom line: A must-have for relationship-driven selling, but works best when paired with enrichment tools like Waterfull.

6) Lusha — Prospecting Simplicity for Individual SDRs

Lusha is a Chrome-first tool that helps reps pull emails and numbers from LinkedIn quickly and cheaply.

Best for: Individual reps or small teams starting out.

Pricing: From $29/month per seat

Bottom line: Low-friction entry point, but limited coverage compared to waterfall players.

7) Seamless.AI — High-Volume Prospecting at Speed

Seamless is built for fast, high-volume list building inside Chrome and LinkedIn, with accuracy ranging 60–75%.

Best for: SDR teams who value speed and quantity over precision.

Pricing: Free plan; custom pricing for teams

Bottom line: Great for volume; weaker on compliance and accuracy.

8) Lead411 — Verified Emails with Intent Data

Lead411 emphasizes triple-verified emails (~96% deliverability) and adds intent signals for targeting. Strong in North America.

Best for: Sales teams focused on email deliverability and intent.

Pricing: From $75/month per user

Bottom line: Practical choice for U.S. teams prioritizing deliverability.

Final Take

FullContact set the stage for identity resolution, but in 2025, teams want better coverage, transparent pricing, and compliance-first workflows.

• #1 Waterfull.ai leads the pack with 25+ data sources, 93%+ coverage, <1% bounce rates, unlimited rollover, and pay-as-you-go simplicity.
• FullEnrich is a strong #2 with solid waterfall coverage and monthly plans.
• Tools like Apollo, Cognism, and LinkedIn Navigator round out the list depending on budget, region, and workflow.

👉 If you want higher accuracy, cheaper credits, and no wasted spend, sign up for WaterFull free and get 10 phone numbers or 100 emails — no credit card needed.