Blog

Insights & Updates

Stay informed with the latest trends, tips, and news in GTM data.

Marketing

Using the WaterFull API with Clay

Follow this guide to start using WaterFull in your Clay tables!
Marketing

8 Best FullContact Competitors & Alternatives in 2025

Here are the 8 best FullContact alternatives in 2025
Marketing

The Complete Guide to B2B Data Enrichment: 20+ Tools, Strategies & Best Practices for 2025

Discover the 20+ best B2B data enrichment tools for 2025. Compare ZoomInfo, Clay, WaterFull & more to boost lead quality and sales conversion rates.
Marketing

What is data enrichment?

In today's data-driven world, the quality of your data directly impacts the quality of your decisions. While many organizations collect vast amounts of information, raw data often lacks the context and completeness needed to generate meaningful insights. This is where data enrichment becomes essential.
Marketing

Total Addressable Market (TAM): A No-Nonsense Guide to Estimating Market Potential

Read this to learn how to calculate your Total Addressable Market (TAM) — and why it matters. This guide breaks down TAM, SAM, and SOM in plain language.
Marketing

Automating Waterfall Enrichment with WaterFull: A Practical Guide for B2B GTM Teams

Read this to discover how automated waterfall enrichment can boost lead quality and streamline your GTM workflow—without the manual mess.