Privacy Policy

Last updated: 09/19/2025
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Waterfull.ai (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your information when you use our website and services (the “Service”). By using the Service, you agree to this Privacy Policy.
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1. Information We Collect

We may collect the following types of information:

• Account Information: Name, email address, payment details, and account settings.
  
  
• Submitted Data: Data you upload, input, or otherwise provide to the Service.
  
  
• Usage Data: Information about how you use the Service, such as logs, device/browser information, and IP address.
  
  
• Payment Data: Processed securely by our third-party payment providers; we do not store full credit card numbers.
  
  

2. How We Use Information

We use your information to:

• Provide, operate, and improve the Service.
  
  
• Process payments and manage credit balances.
  
  
• Communicate with you (support, updates, service notices).
  
  
• Ensure security, prevent fraud, and enforce our Terms of Service.
  
  
• Develop new features and conduct analytics (using aggregated or anonymised data).
  
  

3. Legal Basis for Processing

If you are located in the EU/UK, we process your personal data under one or more of the following legal bases:

• Performance of a contract (to provide the Service).
  
  
• Compliance with a legal obligation.
  
  
• Legitimate interests (to maintain and improve the Service, secure our systems, and communicate with you).
  
  
• Consent, where applicable (e.g. for marketing communications).
  
  

4. Data Sharing

We do not sell your personal data. We may share data only with:

• Service Providers: Trusted third parties (e.g., hosting, analytics, payment processing).
  
  
• Legal Requirements: If required by law, regulation, or court order.
  
  
• Business Transfers: In connection with a merger, acquisition, or sale of assets.
  
  

5. Data Retention

• We retain personal data only for as long as necessary to provide the Service, comply with legal obligations, or resolve disputes.
  
  
• Submitted Data may be deleted by you at any time via your account, or by contacting us.
  
  

6. Your Rights

Depending on your location, you may have rights under GDPR, UK GDPR, or CCPA, including:

• Access to the personal data we hold about you.
  
  
• Request correction or deletion of your data.
  
  
• Restrict or object to certain processing.
  
  
• Data portability.
  
  
• Opt out of sale/sharing of data (for California residents).
  
  

To exercise these rights, contact us at hello@waterfull.ai

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7. Security

We take reasonable technical and organisational measures to protect your data. However, no system is 100% secure, and we cannot guarantee absolute security.

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8. International Data Transfers

If you are located outside [your hosting region], your information may be transferred and processed in countries that may not provide the same level of data protection. We implement safeguards where required by law (e.g. Standard Contractual Clauses for EU data).

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9. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you (e.g., by email or posting on our website).

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10. Contact Us

If you have questions about this Privacy Policy, please contact us at: hello@waterfull.ai

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