Matthew Haag (Nadeshot)
Matthew Haag, also known as Nadeshot, is the founder of 100 Thieves, an esports organization established in 2017. He has been instrumental in leading the company's creative, brand, and strategic direction, and also serves on its board of directors. Under his leadership, 100 Thieves has expanded into various gaming titles, content creation, and a successful apparel line, becoming a prominent name in gaming culture.
Career Milestones
- Matthew Haag, known as Nadeshot, was the captain of OpTic Gaming from 2011-2015, leading them to an X Games gold medal and a Call of Duty World Championship.
- In 2014, he was recognized as the Esports Athlete of the Year.
- After retiring from competitive play, Haag founded 100 Thieves in 2017, building it into a prominent esports organization and lifestyle brand.
- He was named Esports Shaker of the Year in 2019 and Esports Personality of the Decade in 2025.
- These achievements underscore his enduring impact on gaming, aligning with 100 Thieves' mission to be a premier lifestyle brand for the gaming generation.
About 100 Thieves
100 Thieves, founded in 2017 by Matthew "Nadeshot" Haag, is a lifestyle brand and gaming organization. They operate in esports, entertainment, and apparel, targeting young adults (18-35) interested in gaming and fashion. Core features include professional esports teams, premium streetwear, and content creation, offering fans community and aspirational products.