Will Coleman
Will Coleman is the CEO of Alto, a luxury rideshare service he co-founded in 2018. Under his leadership, Alto has focused on providing a premium experience with employee drivers and a dedicated fleet, expanding to multiple cities. Coleman has guided the company through significant growth and adaptation, including pivoting services during the COVID-19 pandemic to include on-demand delivery.
Career Milestones
- Will Coleman was a partner at McKinsey & Company from July 2007 to May 2018, where he led the B2C travel practice.
- In 2018, he founded Alto, a luxury rideshare service, and currently serves as its CEO.
- Under his leadership, Alto expanded to five U.S. cities and gained recognition for its premium service and employee-driver model.
- During the COVID-19 pandemic, Coleman successfully pivoted Alto to include on-demand delivery services, ensuring the company's survival and growth.
- In 2023, he was invited to the New York Times' DealBook Summit to discuss the meaning of ownership and labor in business.
- These achievements reflect Coleman's commitment to redefining urban mobility with a focus on quality, safety, and a sustainable business model.
About Alto
Alto, founded in 2018, is a premium ridesharing company. They operate in the transportation industry, offering an "elevated" experience with a dedicated fleet of luxury SUVs and W-2 employed drivers. Alto targets individual consumers and businesses seeking safe, consistent, and high-quality transportation. Core features include in-app control of music and lighting, pre-scheduling, and professionally trained drivers. Benefits include enhanced safety, reliability, and a premium, comfortable ride experience.