Tim Cook
Tim Cook has served as CEO of Apple since August 24, 2011, surpassing Steve Jobs' tenure as CEO as of August 1, 2025. Under his leadership, Apple has experienced significant growth, with its stock increasing over 480% and the company becoming the first to reach a $1 trillion market capitalization. Cook has overseen the launch of new products like the Apple Watch, AirPods, and Vision Pro, while also expanding Apple's services and focusing on corporate responsibility and sustainability.
Career Milestones
- Joined Apple in 1998 as Senior Vice President for Worldwide Operations, revolutionizing the company's supply chain.
- Named Chief Executive Officer in 2011, succeeding Steve Jobs.
- Under his leadership, Apple achieved a $1 trillion market cap in 2018 and a $2 trillion valuation in 2020.
- Oversaw the launch of innovative products such as the Apple Watch, AirPods, and Vision Pro.
- Expanded Apple's services division, including Apple Music, iCloud, and Apple TV+.
- Advocated for ethical business practices, sustainability, and user privacy.
- As of August 2025, became Apple's longest-serving CEO, surpassing Steve Jobs' tenure.
About Apple
Apple Inc., founded in 1976, is a multinational technology company. They help a target market of younger to middle-aged, often affluent, consumers (18-45) who value innovation, quality, and design. Core features include a seamless ecosystem, high-quality hardware/software, and strong privacy/security. Benefits are enhanced productivity, ease of use, and reliable performance.