Dan Rogers
Dan Rogers will assume the role of Chief Executive Officer at Asana, effective July 21, 2025. He brings extensive experience in scaling high-growth technology companies, having previously served as CEO of LaunchDarkly and President at Rubrik. Rogers is expected to guide Asana in its next phase of profitable growth, focusing on the company's vision, strategy, and global expansion. Dan Rogers became CEO of Asana in July 2025, bringing extensive experience in scaling high-growth technology companies. From 2023 to 2025, he served as CEO of LaunchDarkly, where he scaled the business and drove innovation. As President of Rubrik from 2020 to 2023, Rogers led products, marketing, and go-to-market strategy. Earlier, as Chief Marketing Officer at ServiceNow from 2016 to 2020, he was part of the leadership team that grew the company to over $4.5 billion in revenue. His career also includes leadership roles at Amazon Web Services, Microsoft, Salesforce, and Symantec. Rogers' proven track record in driving growth and innovation in enterprise SaaS businesses aligns with Asana's mission to enhance human and AI coordination for enterprise productivity.
About Asana
Asana, founded in 2008, is a work management platform in the software industry. It helps teams organize, track, and manage their work, targeting businesses of all sizes, from small teams to large enterprises. Core features include task management, project tracking, workflow automation, and collaboration tools. Benefits include increased productivity, clear task ownership, and real-time project tracking.