Peter McGuinness
Peter McGuinness has served as CEO of Impossible Foods since April 2022, leading the company's global growth and efforts to reshape food habits worldwide. With over 30 years of consumer expertise, including executive roles at Chobani, he focuses on making Impossible Foods' products more accessible and emphasizing taste to attract a wider audience.
Career Milestones
- Peter McGuinness became CEO of Impossible Foods in April 2022, leading its global growth and mission to reshape food habits.
- Prior to this, he served as President and COO of Chobani from 2020 to 2022, where he scaled operations and expanded the brand into new categories like oat milk.
- From 2013 to 2020, McGuinness held various marketing leadership roles at Chobani, including Chief Marketing and Brand Officer, helping to build it into a top Greek yogurt brand.
- He also transformed advertising agencies DDB Chicago (2011-2013) and Gotham (2008-2011) as President and CEO.
- McGuinness's strategic vision and brand-building expertise are now focused on advancing sustainable food systems at Impossible Foods.
About Impossible Foods
Impossible Foods, founded in 2011, is a food technology company creating plant-based meat, dairy, and fish substitutes. They help consumers reduce their environmental impact by offering sustainable alternatives to animal products. Their target audience includes meat-eaters and flexitarians, emphasizing taste and texture similar to animal meat. Core features include plant-based heme for a meaty taste, and benefits are reduced land/water use and greenhouse gas emissions.