Sam Allen
Sam Allen joined Iterable as CEO in August 2025, bringing over 30 years of experience in enterprise software. He is focused on expanding Iterable's enterprise business, deepening its global footprint, and advancing its leadership in AI-powered customer engagement. Previously, as EVP and Global Chief Pipeline Officer at Salesforce, Allen oversaw billions in annual revenue pipeline and played a key role in over 20 strategic acquisitions.
Career Milestones
- Became CEO of Iterable in August 2025, bringing over three decades of leadership in enterprise technology.
- Served as Executive Vice President and Global Chief Pipeline Officer at Salesforce, overseeing billions in annual revenue pipeline and leading over 20 strategic acquisitions.
- Held leadership roles at Tableau as EVP & Global COO and at Salesforce.org as COO & GM, scaling multi-billion-dollar businesses.
- Recognized as a Marine Corps veteran for operational excellence and people-first leadership.
- Leads Iterable's focus on enterprise expansion and AI-powered customer engagement.
About Iterable
Founded in 2013, Iterable is a marketing technology company offering an AI-powered customer communication platform that helps businesses, from startups to enterprises, create personalized, cross-channel engagement campaigns. Core features include multi-channel messaging, workflow automation, AI-powered personalization and segmentation, and real-time data integration. Benefits include improved customer engagement, increased conversions, and optimized marketing ROI.