Kevin Crosthwaite
Kevin Crosthwaite has served as the Chairman and CEO of Juul Labs since September 2019. With over two decades of experience in product development, management, and regulatory engagement, he has focused on steering the company through significant regulatory challenges and public scrutiny. His leadership aims to offer adult smokers alternatives to combustible cigarettes while addressing public health concerns associated with vaping products.
Career Milestones
- Kevin Crosthwaite became CEO of Juul Labs in September 2019, tasked with navigating significant regulatory challenges and public scrutiny.
- Prior to this, he served as Chief Growth Officer at Altria from 2018 to 2019, focusing on alternatives to combustible cigarettes.
- He also held the role of President and CEO of Philip Morris USA.
- Crosthwaite's career spans over two decades in product development, management, and regulatory engagement within the tobacco and vaping industries.
- His leadership at Juul Labs emphasizes offering adult smokers alternatives to combustible cigarettes while addressing public health concerns.
About Juul Labs
JUUL Labs, founded in 2015, is an electronic cigarette company. They aim to help adult smokers transition from combustible cigarettes by offering a "satisfying alternative". Their target audience is current adult smokers. Core features include a sleek, compact device resembling a USB drive, which uses pre-filled nicotine salt pods. Benefits include ease of use, portability, and a cigarette-like nicotine experience.