
Michael Serbinis
Michael Serbinis is the Founder and CEO of League, a company he launched in 2014 with a vision to revolutionize the health and wellness industry through a consumer-centric, personalized digital platform. Under his leadership for nearly a decade, League has become North America's leading health operating system, serving hundreds of employers including major companies like Unilever, Uber, and Shopify. Serbinis is recognized as a visionary leader and entrepreneur with a track record of building transformative technology platforms and achieving over $1 billion in exits across various industries.
Career Milestones
- Co-founded DocSpace, a cloud storage pioneer, sold to Critical Path for $568 million in 2000, and served as CTO of Critical Path.
- Co-founded Kobo Inc. in 2009, a digital reading company competing with Amazon's Kindle, acquired by Rakuten in 2012.
- Founded League in 2014, a digital health platform with over 20 million users, focused on transforming healthcare.
- Received the Region Builder Award from The Toronto Board of Trade in 2020.
About League
Founded in 2014, League is a healthcare consumer experience platform. They help payers, providers, and consumer health partners deliver personalized digital health experiences. Core features include AI-powered personalization, health programs, and a digital wallet for benefits. Benefits include increased engagement, improved health outcomes, and accelerated digital transformation.