Mike Cessario
Mike Cessario is the founder and CEO of Liquid Death, a canned water brand he co-founded in 2017 and officially launched in 2019. He is recognized as a marketing genius for his innovative and disruptive approach to branding, which has propelled Liquid Death to a valuation of $1.4 billion. Under his leadership, Liquid Death has achieved rapid growth and a significant social media presence by leveraging humor, a punk rock aesthetic, and a commitment to environmental sustainability. Mike Cessario, CEO of Liquid Death, built a formidable career in advertising from 2008 to 2019, creating viral campaigns for major brands like Netflix's 'House of Cards' and 'Stranger Things'. In 2017, he conceived Liquid Death, initially testing the concept with a viral video. He officially launched Liquid Death in 2019, growing it from a viral video into a major industry player. Under his leadership, Liquid Death achieved a $1.4 billion valuation by early 2024, becoming one of the fastest-growing non-alcoholic beverage companies. He is also a champion of the "Death to Plastic" initiative, promoting environmental sustainability. His innovative approach continues to make health and sustainability exciting.
Career Milestones
- Built a career in advertising (2008–2019), creating viral campaigns for major brands like Netflix's 'House of Cards' and 'Stranger Things'.
- Conceived Liquid Death in 2017, initially testing the concept with a viral video.
- Officially launched Liquid Death in 2019, growing it into a major industry player.
- Achieved a $1.4 billion valuation by early 2024 and championed the "Death to Plastic" initiative.
About Liquid Death
Liquid Death, founded in 2017, is a beverage company in the consumer packaged goods industry. They target eco-conscious millennials and Gen Z who appreciate edgy branding and humor. Their core features include mountain water, sparkling water, iced tea, and energy drinks in infinitely recyclable aluminum cans. Benefits include healthy hydration and reducing plastic waste.