Michael Barrett
Michael Barrett serves as the Chief Executive Officer of Magnite, a role he has held since March 2017, overseeing the company for 8.5 years. He led Rubicon Project through its 2020 merger with Telaria to form Magnite and further strengthened its CTV capabilities with the acquisition of SpotX in 2021. Barrett brings extensive experience in digital advertising and advertising technology, along with significant executive management expertise, to his leadership at Magnite.
Career Milestones
- Michael Barrett became CEO of Magnite in 2020 following the merger of Rubicon Project, where he was CEO, and Telaria.
- In 2021, he further expanded Magnite's Connected TV capabilities through the acquisition of SpotX.
- Before Magnite, Barrett served as CEO of Millennial Media, a mobile ad technology company acquired by AOL/Verizon in 2015.
- He also led Admeld Inc. as CEO, which Google acquired in 2011.
- Under his leadership, Magnite has received recognitions like the Martech Breakthrough Awards for Best Video Advertising. These milestones underscore his strategic vision in shaping the future of programmatic advertising.
About Magnite
Magnite is the world's largest independent sell-side advertising platform, providing technology and services that connect publishers and large media companies with advertisers to monetize digital content across various formats, including Connected TV. The company differentiates itself through its independence, strong focus on the growing CTV market, and continuous innovation in advertising technology. Magnite emphasizes transparency and brand safety, fostering customer trust and a strong reputation within the industry.