Who is the CEO of Motive?

Company name:
Motive
Company URL:
https://gomotive.com/
Last updated:
October 1, 2025
Email:
s****************.com
Email accuracy:
High

Shoaib Makani

Shoaib Makani is the co-founder and CEO of Motive, a company he established in 2013 with a vision to enhance the safety and efficiency of businesses through technology. Under his leadership, Motive, initially known as KeepTruckin, has evolved into an AI-powered platform serving over 120,000 businesses across various industries like transportation, logistics, and construction. Makani has been instrumental in driving the company's focus on AI and computer vision to develop solutions that improve operational safety and productivity, notably reducing accidents by over 75% for companies utilizing their driver safety product.



Career Milestones

  • Co-founded Motive (originally KeepTruckin) in 2013 to digitize the trucking industry and improve efficiency.
  • Led Motive’s expansion beyond trucking to serve over 120,000 businesses across the physical economy sectors, achieving a $2.85 billion valuation.
  • Recognized as a Top 50 SaaS CEO in 2021 for exceptional leadership and company growth.
  • Previously worked in product management and marketing at Google and led investments at Khosla Ventures.
  • Championed AI and computer vision technologies to enhance operational safety, reducing accidents by over 75% for Motive customers.



About Motive

GoMotive, founded in 2013, is a technology company in the freight and logistics industry. They help businesses that power the physical economy, from small businesses to Fortune 500 enterprises, by offering an AI-powered fleet management platform. Core features include AI Dashcams, GPS tracking, compliance, and spend management. Benefits include improved safety, productivity, and profitability.

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