Geoff Cook
Geoff Cook was appointed CEO of Noom in July 2023, bringing extensive experience in building and scaling technology companies. He is focused on expanding Noom's offerings, including its move into prescribing obesity drugs, and driving the company's next phase of growth and profitability. Cook's leadership emphasizes innovation in digital health and making healthy living accessible globally.
Career Milestones
- Geoff Cook co-founded myYearbook in 2005, growing it into The Meet Group, a global leader in social discovery.
- He served as CEO of The Meet Group for over 15 years, leading it to a NASDAQ listing and orchestrating its $500 million acquisition in 2020.
- Cook received the Ernst & Young Entrepreneur Of The Year Award in 2011 for the Greater Philadelphia region.
- He presided over eight consecutive years of revenue growth at The Meet Group and successfully integrated four acquired social dating companies.
- As CEO of Noom since 2023, Cook continues to drive innovation in digital health, leveraging his experience in building large communities and scaling businesses.
About Noom
Noom, founded in 2008, is a digital health company in the weight loss and healthcare industry. They help individuals achieve sustainable weight loss and healthier habits through a psychology-based mobile app. Core features include food logging, daily lessons, virtual coaching, and activity tracking. Benefits include long-term behavior change and improved overall wellness.