Hali Borenstein
Hali Borenstein is the Chief Executive Officer of The Reformation, a sustainable fashion brand, a position she has held since June 2020. She joined the company in 2014 as Director of Merchandising and has since overseen significant growth, including tripling international business and expanding to over 50 retail locations. Under her leadership, Reformation is committed to being climate positive by 2025 and fully circular by 2030.
Career Milestones
- Joined The Reformation in 2014 as Director of Merchandising and became CEO in 2020.
- Led the company’s expansion to over 50 retail locations and 1,000 team members.
- Tripled international business and expanded product categories to include shoes, bags, and athleisure.
- Accelerated Reformation’s sustainability goals, targeting Climate Positive by 2025 and fully Circular by 2030.
- Continues to drive Reformation’s mission of making sustainable fashion accessible and desirable.
About Reformation
Reformation, founded in 2009, is a sustainable fashion brand. They create limited-edition clothing using eco-friendly materials, recycled fabrics, and repurposed vintage garments. Their target audience is primarily millennials and Gen Z women who value sustainable and ethical practices. Core features include stylish, vintage-inspired designs and transparent sustainability reporting. Benefits include fashionable clothing with a reduced environmental impact.