Matt Baer
Matt Baer joined Stitch Fix as CEO in June 2023, bringing extensive retail leadership experience from previous roles at Macy's and Walmart.com. Since then, he has focused on a turnaround strategy, emphasizing higher-value products, streamlined operations, and reconnecting with customers to drive revenue growth and enhance the core styling experience. Under his leadership, Stitch Fix has reported its first revenue growth in 12 quarters and implemented cost-saving measures, including closing fulfillment centers and exiting the U.K. market.
Career Milestones
- Matt Baer became CEO of Stitch Fix in June 2023, bringing extensive retail leadership experience.
- From March 2020 to June 2023, he served as Chief Customer & Digital Officer at Macy's, where he significantly grew their digital business and launched impactful initiatives like a third-party marketplace.
- Prior to Macy's, he was Vice President of eCommerce at Walmart.com from 2016 to 2020, playing a key role in scaling their digital operations.
- Earlier in his career, Baer founded a digital marketplace and held executive positions at two retail startups.
- His proven track record in digital transformation and customer-centric strategies aligns with Stitch Fix's mission to innovate personalized styling.
About Stitch Fix
Stitch Fix, founded in 2011, is an online personal styling service in the retail and technology industry. They help busy individuals and fashion enthusiasts (women 25-55, men, kids, plus, and maternity) discover personalized clothing. Core features include expert stylists, data-driven selections, and convenient home delivery. Benefits include personalized style, convenience, and discovering new looks.