Jeff Green
Jeff Green is the Co-Founder, Chairman, and CEO of The Trade Desk, which he established in October 2009. Under his leadership, the company has become the world's largest independent demand-side platform, driving significant advancements in digital advertising and experiencing rapid growth since its 2016 IPO. Green's vision has been pivotal in steering The Trade Desk to its current status as a major player in the industry.
Career Milestones
- Jeff Green co-founded AdECN in 2003, pioneering programmatic trading in digital advertising, which Microsoft acquired in 2007.
- He then co-founded The Trade Desk in 2009, serving as CEO and Chairman, leading it to a successful IPO in 2016.
- Under his leadership, The Trade Desk has become the largest independent demand-side platform globally.
- Green was recognized as an American Marketing Association "4 Under 40 Emerging Leader" in 2015 and received the Ernst & Young Entrepreneur of the Year Award in the Greater Los Angeles region in 2017.
- His vision for an open internet and transparent advertising continues to drive The Trade Desk's mission to transform media for the benefit of humankind.
About The Trade Desk
The Trade Desk, founded in 2009, is a technology company in the digital advertising industry. They help advertising agencies and advertisers manage data-driven digital ad campaigns. Their core features include a self-service cloud-based platform for programmatic ad buying, audience targeting, and cross-channel advertising. Benefits include transparency, data-driven insights, and optimized ad performance.