James Reinhart
James Reinhart is the Co-founder and CEO of ThredUp, a leading online consignment and thrift store, a role he has held since January 2009. Under his leadership for over 15 years, ThredUp has grown into the world's largest fashion resale marketplace, pioneering technology and logistics to make online thrifting accessible and promoting sustainable fashion. He has been instrumental in transforming the company from a simple platform into a comprehensive service that manages warehousing, inspection, shipping, and pricing.
Career Milestones
- James Reinhart co-founded ThredUp in 2009 and has served as its CEO since.
- He led the company to become one of the largest online resale platforms for apparel, pioneering technology and logistics for online thrifting.
- Under his leadership, ThredUp went public in 2021 and expanded its "Resale-as-a-Service" (RAAS) program, partnering with numerous retailers.
- Before ThredUp, from 2006 to 2008, Reinhart co-founded the Beacon Education Network, a non-profit focused on charter schools for low-income students.
- His vision for ThredUp continues to drive the mission of inspiring consumers to think secondhand first, promoting a more sustainable future for fashion.
About ThredUp
ThredUp, founded in 2009, is an online resale platform for secondhand apparel, shoes, and accessories, primarily for women and kids. They help consumers buy and sell used clothing, promoting sustainable fashion. Their target audience includes price-conscious, eco-conscious, and online shoppers, especially Millennials and Gen Z. Core features include a consignment model, AI-powered search, and "Clean Out Kits." Benefits include affordability, convenience, and reducing textile waste.