Darren MacDonald
Darren MacDonald was appointed CEO of Tonal in September 2024, bringing over 25 years of professional experience to the company. As CEO, he is focused on accelerating Tonal's growth and expanding its market presence, leveraging his background in global digital strategy and business development. MacDonald aims to further enhance Tonal's personalized strength training technology and empower more people to achieve their fitness goals. Darren MacDonald became CEO of Tonal in September 2024, bringing 25 years of professional experience. He previously served as Chief Customer Officer at Petco, overseeing marketing, digital experience, and analytics. MacDonald was also a key leader at Jet.com, which was acquired by Walmart in 2016 for $3.3 billion, and subsequently led Walmart.com's Entertainment business. Earlier in his career, he built software and hardware at EMN8 and led the Global Business Development Group at Avery Dennison. His extensive background in retail and digital strategy aligns with Tonal's mission to redefine smart home fitness.
About Tonal
Tonal, founded in 2015, is a smart home gym company in the fitness industry. It helps individuals achieve fitness goals with AI-powered, personalized strength training using digital weights and guided workouts. Tonal targets Millennials and Gen X consumers, typically homeowners with higher incomes. Core features include digital weight, adaptive resistance, real-time feedback, and progress tracking. Benefits include personalized training, convenience, and full-body workouts at home.