Aaron Sanandres
Aaron Sanandres is the Co-Founder and CEO of UNTUCKit, a rapidly growing men's retail brand. He joined the company full-time as CEO in 2016, after co-founding it in 2011. Under his leadership, UNTUCKit has expanded its retail footprint significantly and evolved to include women's and children's lines.
Career Milestones
- Aaron Sanandres co-founded UNTUCKit in 2011, identifying a market need for shirts designed to be worn untucked.
- He transitioned to full-time CEO in 2016, leaving his 17-year career as a partner at PricewaterhouseCoopers.
- Under his leadership, UNTUCKit rapidly expanded its retail footprint, opening over 70 stores and achieving over $300 million in annual sales.
- Sanandres received a 2018 Retail Innovator Award for his data insights with UNTUCKit.
- In 2021, he launched Definite Articles, a sustainable performance wear brand focused on zero waste.
- His vision continues to drive innovation in retail and sustainable fashion.
About UNTUCKit
UNTUCKit, founded in 2010, is an apparel company specializing in casual shirts designed to be worn untucked. They target men (and now women and boys) seeking a neat, comfortable, and stylish untucked look. Core features include perfect untucked length, contoured hemlines, and fits for all shapes and sizes. Benefits include a polished yet casual appearance.