Joe Kudla
Joe Kudla is the Founder and CEO of Vuori, an activewear company he established in 2015. Under his leadership, Vuori has grown significantly, achieving a valuation of $5.5 billion as of November 2024. Kudla has guided the company through strategic pivots, focusing on a direct-to-consumer model and expanding its product line beyond its initial yoga and surf-inspired apparel.
Career Milestones
- Joe Kudla founded Vuori in 2014, driven by a vision to blend high-quality activewear with the Southern California lifestyle.
- He successfully pivoted the company to a direct-to-consumer model after initial financial challenges, leading to significant growth.
- Under his leadership, Vuori achieved profitability by 2017 and reached a $4 billion valuation by 2021 with a $400 million investment from SoftBank.
- By 2024, Vuori's valuation soared to $5.5 billion after an $825 million investment, and the company expanded to over 80 stores in the U.S. and internationally.
- Kudla's commitment to quality, sustainability, and community engagement continues to drive Vuori's mission to inspire a healthy, active lifestyle.
About Vuori
Founded in 2015, Vuori is an athleisure and lifestyle apparel company. They target health-conscious, active individuals aged 25-45, including athletes and wellness enthusiasts. Core features include versatile, comfortable, and durable performance fabrics like DreamKnit™, with benefits of style, sustainability, and seamless transition from workouts to everyday life.