Zubin Appoo
Zubin Appoo is the Chief Executive Officer of WiseTech Global, a role he assumed in July 2025. He has a foundational history with the company, having previously spent nearly 15 years at WiseTech from 2004 to 2018, where he played a key role in shaping its growth strategy and developing core products like CargoWise. Appoo brings over 20 years of experience in software development and strategic product leadership, focusing on driving operational performance and commercial execution. Zubin Appoo was appointed CEO of WiseTech Global in July 2025, bringing nearly 25 years of software development experience. He played a foundational role in WiseTech's rapid growth from 2004 to 2018, contributing to the creation of CargoWise and the WiseTech Way. Between 2018 and 2025, he held senior leadership positions including CTO at InLoop, Flexischools, and HICAPS, and CEO at Find a Carer. Appoo rejoined WiseTech in April 2025 as Chief of Staff and Deputy Chief Innovation Officer. He holds a Bachelor of Information Technology with Distinction from UTS. His extensive experience aligns with WiseTech's mission to be the operating system for global trade and logistics.
About WiseTech Global
WiseTech Global, founded in 1994, is a global leader in cloud-based software for the logistics industry. They help logistics organizations and freight forwarders streamline and automate supply chain operations with their core product, CargoWise. Benefits include increased productivity, reduced costs, and enhanced visibility across the global supply chain.